NEW GROVE : THE MAKING
It is in our estate-owned sugarcane field that the essential step of our traditional rum begins. Our sugar estate in Belle-Vue, in the north of the island, was acquired in 1838 by the newly established Société Harel Frères, now Terra Group. Land acreage under sugar cane cultivation increased throughout the years and today amounts to around 6,000 hectares of sugar cane land.
Also estate-owned, our sugar factory Terra Milling Ltd produces the molasses used for the production of our rum. It is regarded as one of the most modern sugar factories in the island, with a processing capacity of 336 tons of cane per hour.
The distilling process takes place at our distillery, owned by Grays Distilling Ltd which is also part of Terra Brands/under the Terra Group. The molasses rich in sugar crystals are extracted from the sun-ripened sugar cane and stored in vat for 36 hours fermentation. Distillation then starts giving rise to natural flavors which are collected from the 52 distillation tray column.
The first draft of rum obtained is diluted to 65% prior to the ageing process. Retaining the natural flavors, the rums are blended and allowed to rest for 10-18 months. The ageing process usually takes place in oak barrels from Limousin, France. The exchange of tannins and resins gives New grove its amber rich tan and softness which makes it unique.